5 stats to show the value of customer service

by | Oct 6, 2015 | Spark Response, The Spark Team Blog | 0 comments

Customer service is important, we all know that. But the way in which customers are interacting with customer service departments is changing. The use of social media as a customer service tool has increased dramatically over the past 18 months, driven largely by the increase in popularity of social media based customer service.

As the below infographic from our contact centre team at Spark Response shows, as many as 83% of customers require some form of customer support when making a purchase online. This may involve customers searching for product reviews from other customers, or requiring more technical support from the retailer itself.

In today’s 24/7 internet age, those customers who require help typically expect it to arrive within 5 minutes. That’s a pretty tight timescale for those who still take 24 hours to respond to emails.



To learn more about Spark Response, and our outsourced contact centre services, call Stuart on 0191 495 9931, or drop us an email; ideas@sparkresponse.com

Author : Stuart Anderson

Author : Stuart Anderson

Marketing Manager

As Marketing Manager at Spark Response Stuart drives all internal and external communications. Stuart works closely with operational managers to transfer their years of knowledge into valuable whitepapers and blog posts.

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