Spark Response accredited by Investors in People once again

by | Mar 4, 2016

Since December 2000, Spark Response has been accredited with the Investors in People standard. This week we were assessed once again and successfully attained an accreditation through until the end of 2018. The accreditation by Investors in People is a particularity important merit for us at Spark Response, as we place a huge amount of focus on our people across the business. This unbroken 18 year accreditation in just one of the reasons we maintain an average employee tenure of over 9 years in our inbound contact centre.

About the Accreditation

Over a two day period, an IIP Specialist was on site at Spark Response to conduct face to face in depth interviews with around 10% of our employees across the management team, order fulfilment operation, and contact centres. Interviews were held with relatively new colleagues through to long term members of staff in order to gain a balanced view.

The main objectives were:

  • To confirm that the organisation continues to meet the IIP standards
  • To identify strengths and areas of good practice within Spark Response
  • To identify any areas for further development and continuous improvement


Key takeaways from the report

  • There are a number of good practices within the company with many departments having daily briefing sessions and meetings
  • The intention to replace the annual staff survey with more frequent feedback is to be commended and was considered by the assessor to be an area of good practice
  • The launch of a new employee forum with new branding and newly appointed representatives is to be commended
  • Spark Response has a ¬†well established employee reward and recognition scheme which the vast majority of people confirmed was motivational, well liked, and consistently applied across all departments
  • The vast majority of staff believe that their contribution is recognised and valued
  • It was evident during interviews that employees take pride in their work
  • A number of people described the “family-like” feeling within the business, which people considered to be part of the culture
  • There were numerous examples of people having progressed within the company as a result of training and support they had received from managers and directors