Privacy Policy, Terms and Conditions, Cookie Policy, Legal Notice


This Privacy Policy sets out how we (Spark Response) process your personal data and how we ensure that we comply with the Data Protection Act (2018).  If you have any queries regarding your data please feel free to write to us at: Data Protection Team, Spark Response Ltd, Unit 1 Follingsby Avenue, Follingsby Park, Gateshead, NE10 8HQ.

Why We Need Your Data


Why We Need Your Data

Legal Basis to Process Personal Data

Get in touch forms

We require your name and email address to reply to you


Request call back forms We require your name and number to call you


Newsletter / email marketing We require your name and email address to send you our newsletter


The description of the legal basis we comply with is:


Consent is one lawful basis for processing, and explicit consent can also legitimise use of special category data. Consent may also be relevant where the individual has exercised their right to restriction, and explicit consent can legitimise automated decision-making and overseas transfers of data.

Genuine consent should put individuals in control, build trust and engagement, and enhance your reputation.

  1. Marketing


The only form of marketing you will receive is a newsletter if you have chosen to opt in.  If you no longer wish to receive these emails you can press unsubscribe at the bottom of the email.

  1. Recipients/Carriers of Recipients

Spark collects your personal information via this website using MailMunch provided by SixMix LLC. We also use MailChimp LLC for the purposes of managing subscriptions and sending marketing emails such as our newsletter. In both cases your data may be stored / transferred outside the EEA but is protected by both companies’ adherence of the Privacy Shield framework which the European Union determines provides an adequate level of protection for the personal data in the country, territory, or organization where it is being transferred.

Data provided will be processed by Spark at its facility in Gateshead. Your data may also be stored by our hosts in the UK; Pulsant Ltd, whose registered address is Cadogan House, Rose Kiln Lane, Reading, RG2 0HP.

Your data will not be sold, or passed on to any third parties or used for any other reason without your consent.

  1. Retention Periods

We will process your information for the purpose it was provided for. In the case of our newsletter, we will process your information until such time you advise us that you wish to no longer receive our marketing.

Personal information stored for the purposes of a call-back will be processed for a period of no more than 5 years, unless that initial contact results in a continuing business relationship. We retain this information for up-to 5 years on the basis that we may be able offer you a service in the future for which you have expressed an interest.

  1. Data Subject’s Rights

We will process your information for the purpose it was provided to us. At any time, you have the right to withdraw your consent through the unsubscribe link in our emails or by requesting us to update your preferences during a phone conversation.

  1. Cookies

Cookies are small pieces of information in the form of text files that are sent to your browser from our web server and are stored on your computer.
Cookies are essential to using the Spark Response website, as they gather information on the type of platform you’re using to view our website e.g. Windows, iPhone, PS3. We use this information to optimise our website for your platform, so that you have the best experience no matter which platform you use. Below are some examples of how we use cookies to do this:

  • To gather information which allows us to identify your platform and record visits so we may improve customer experience and identify issues on the site.
  • To ensure you are provided with correct and useful information during your visit to our site.
  • To allow you to download media and access our unique content
  • To collect data which allows us to improve our services based on visits and site usage.

There are three different categories these cookies are split into:

  • To ensure you are provided with correct and useful information during your visit to our site.
  • Essential to Site function cookies – these cookies allow you to browse the site, search for information and download resources
  • Helpful, non-intrusive cookies – these helps improve your experience on the site, for example by recognising your location therefore displaying appropriate content
  • Third Party Cookies – to help us record customer experience and to allow us to test new services, to help us improve the customer journey on the website.

Third Party Cookies

Google Analytics

Google use session and persistent cookies across their advertising products, and cookies are used by Google partners across their third-party advertising network.
Google uses cookies to serve you relevant advertisements based on your recent searches. Anyone can opt out of this and Google also offers a number of options to permanently save your opt-out settings in your browser. Clarks use Google cookies to track on-site conversions.

Google Adwords, MSN/Bing & Yahoo

Google Adwords, MSN/Bing, and Yahoo use cookies to track our own paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable.

How we use IP Tracking

We use IP Address tracking technology to identify businesses visiting our site and the pages that are being used. This helps us analyse data about web page traffic to develop and improve our website for visitors.

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies.  How to do this will depend on the browser you use and we provide further detail below on how to disable cookies for the most popular browsers: –
For Microsoft Internet Explorer:
1. Choose the menu “tools” then “Internet Options”
2 Click on the “privacy” tab
3 Select the setting the appropriate setting

For Mozilla firefox:
1. Choose the menu “tools” then “Options”
2 Click on the icon “privacy”
3 Find the menu “cookie” and select the relevant options
For Opera 6.0 and further:
1. Choose the menu Files”> “Preferences”
2 Privacy

  1. Privacy Policy Changes

This privacy policy has been updated to ensure it is compliant with the updated GDPR laws that were introduced on the 25th May 2018.  The Privacy Policy will be updated when necessary.

  1. Access to your personal information

You have the right to request a copy of the personal information Spark Response holds about you and to have any inaccuracies corrected. Please put your request in writing to; Data Protection Team, Spark Response Ltd, Unit 1 Follingsby Avenue, Follingsby Park, Gateshead, NE10 8HQ.


We want you to enjoy your visit to and we try to ensure that information on our site is accurate, complete and up-to-date. In using this site, however, you agree to be bound by the following Terms of Use, which take effect on the date when you first use the site.

The Spark Response site has been created primarily for visitors and customers in the UK and Northern Ireland. We make no representation or warranty to visitors from countries outside these countries.

Without prejudice to your statutory rights the site and all information, text, names, images, pictures, logos, links and icons and other materials (without limitation) are provided ‘AS IS’ and on an ‘IS AVAILABLE’ basis without representation warranty or endorsement, express or implied. In particular, we do not warrant or represent the accuracy or completeness of information provided on this site nor do we guarantee that use of this site will be uninterrupted or error-free, or that the site and its servers are free of computer viruses or bugs.

In no event will Spark Response be liable to any person for any damage or loss that may arise from the use of any information contained in our site or products advertised on our site, including, without limitation, indirect or consequential damages, or any damages whatsoever arising from use or loss of use, data, or profits, whether in action of contract, negligence or other tortious action, arising out of or in connection with the use of the site.


All rights, including copyright and database right, in the Spark Response website and its contents, are owned by or licensed to Spark Response, or otherwise used by Spark Response as permitted by applicable law or the copyright holder. You may not copy, reproduce, republish, download, post, broadcast or transmit any text, images, graphic, logo, button, icon, image and their selection and arrangement thereof, and any underlying source code and software, for any commercial or public purpose without prior written permission from Spark Response or the copyright holder or in accordance with the Copyright, Designs and Patents Act 1988.

Spark Response reserves the right to use for its own purposes any material submitted to the site, including text and images, either on the site or in any other form, including for publicity purposes. Spark Response reserves the right to monitor submissions to the site and to edit or reject any submissions.


All names, images, logos identifying Spark Response are proprietary marks of Spark Response. All third-party brand, product, service and company names contained on this site are the trademarks, service marks and trade names of their respective holders. Liveroom does not give permission for their use by any person other than the holders. Any such use may constitute an infringement of the holders’ rights.

External links

Spark Response does not represent, warrant, endorse or hold responsibility over any external sites that may be linked to and from this site. Any external site that you visit by clicking through a link on this site is outside the control of Spark Response and you visit entirely at your own risk.


These Terms of Use shall be governed by and construed in accordance with the laws of England and Wales. Disputes arising here from shall be exclusively subject to the jurisdiction of the courts of England and Wales.

If any of these Terms should be determined to be illegal, invalid or otherwise unenforceable by reason of the laws of any state or country in which these Terms are intended to be effective, it shall be severed and deleted from this clause. All other Terms of Use and Terms and Conditions shall remain in full force and continue to be binding and enforceable.

Spark Response reserves the right to change any of its terms and conditions at any time by posting changes online.

If you do not accept these Terms in full, you must stop using this website immediately.


Company Registration Number: 3732746
Place of Registration: England
Registered Office:Meridian House, Fieldhouse Lane, Marlow, Buckinghamshire, SL7 1TB