Today, Spark Etail, a division of leading contact centre and fulfillment specialist,
Spark Response, has announced its acquisition of ethical fashion label and online
retailer, Frank & Faith www.frankandfaith.com.

Spark Etail was formed in March 2011 and is a leading full service online retailer of
ethical products, owning and operating Ethicalsuperstore.com, Natural Collection and
recently acquired Spirit of Nature. The company also provides e-commerce
technology and marketing services to leading UK online retailers.

Frank & Faith has been operating in the ethical sector since 2006 designing,
manufacturing and retailing fashion, accessories and lifestyle products. The brand
was created by Anya Pearson and Mark Swire to fill a gap in the ethical fashion
market and its design-led product range uses the best eco-friendly fabrics including
organic cotton and bamboo. The entire Frank & Faith Collection is proudly
manufactured in the UK.

As of today, the retailer will operate under Spark Etail‟s experienced team from its
head office in Gateshead and there will be no disruption to its service.

Noel Lambert, Managing Director, Spark Etail says: “Since its inception, Spark Etail
has grown significantly and in response to market demand we have been actively
searching for a strategic acquisition to enhance our current fashion portfolio. Frank &
Faith is an ideal fit for Spark Etail, as it has an established, loyal customer base and
excellent ethical and organic credentials. With the introduction of the brand to our
portfolio of companies we are forecasting group turnover in excess of £15 million
over the next year.

“Utilising our expertise in the online retail market we plan to invest significantly into
the brand to enable it to continue to grow and evolve. As the company currently
designs and manufactures its own lines we plan to work alongside new designers so
that future collections can expand and we‟re also planning to harness our buying
power to support more small producers and to increase stock levels across the
existing collections and offer a wider choice of styles and designs. Investment will
also be channeled into redevelopment of the online store which we envision will
become home to the widest range of ethical fashion brands online.”
Anya Pearson, co-founder Frank & Faith adds: “We are incredibly proud of Frank &
Faith and we are confident that the acquisition represents an exciting new journey for
the brand. We believe that the team at Spark will ensure the brand continues to
evolve and as a result Frank & Faith customers will continue to enjoy even more
collections of beautiful ethically produced fashion.”

Through its current retailers Spark Etail stocks products from some of the world‟s
largest and most recognisable ethical brands as well as small niche companies
including Suma Wholefoods, Komodo, Ecover, Divine Chocolate, Neal‟s Yard,
Cafédirect, Traidcraft, Faith in Nature and Tearfund among others, enabling
customers to „buy what you believe‟.

For more information about Spark Etail please visit www.sparketail.com