Spark Response, one of the UK’s leading contact centre and fulfilment specialists
announced Wednesday 16th March 2011) that it has purchased the assets of online fair
trade, organic and eco-friendly products retailer,

In the five years since its inception,, which includes three core
sites – Ethical Superstore, Natural Collection and, has grown to
become the UK’s leading single source for all things fair-trade, eco friendly and
organic, and has the widest range of ethical brands and products online serving over
150,000 customers.

Peter Slee, Managing Director, Spark Response, said: “We have worked in
partnership with and its associated eCommerce brands for
some time now. This is a fantastic opportunity for Spark to broaden its offering and
is a logical extension to our business.

“As part of its strategic commitment to the new company, Spark will be making a
significant investment over the next year to profitably grow Ethical Superstore,
Natural Collection and newly-launched During the transition
period, we aim to provide service as usual to consumers and, in time, we aim to grow
the product range and services available.”

Spark entered into partnership with after taking over the
retailer’s inbound call handling operation in April 2010. The handling of eCommerce
fulfilment for and its partner brands followed in August with 16
members of warehousing and contact centre staff being transferred from its Team
Valley head office to Spark’s premises on Follingsby Park to work on the account.
Upon completion of the deal the Ethical Superstore employees transferred to the new
subsidiary company.